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Why The Organic Keywords Are Still Crucial for Search Engine Optimization (SEO)
Keywords are integral to Search Engine Optimization. Read about why the right keywords should be the foundation of your content to address the searcher’s need.
SEO keywords range from short-tail to long-tail and are used heavily to increase the organic search traffic for any website. Users use them when searching for something related to products or services.
When properly researched and optimized, keywords serve as a link between your target audience and your website.
But haven’t Keywords in SEO become less effective with the advent of different Google Algorithms from 2013?
Think about the times the validity of keywords was challenged when Google rebuilt its algorithm. In 2019, PageRank was the only SEO metric everyone talked about.
An increase in the PageRank score was the most significant metric that your SEO strategy was working. Fast forward to 2022, and PageRank is rarely discussed.
Nonetheless, it is not because it is no longer needed, just that it is no longer a public-facing metric. And, when SEO can no longer measure something, it eventually stops talking about it.
But that doesn’t mean the PageRank is dead. Guess what? Google bounced back, and their way of interpreting keywords changed for good! And now, every single word in your search bar matters to Google; shouldn’t it be important to you?
It understands greater nuance as Google has become more competent with artificial intelligence (AI) tools and its algorithm. It is more equipped to connect your language with your true search intent. One could argue today that Organic Keywords have become even more crucial for SEO.
The author of this article, Noor M. is a certified digital marketing professional with an MBA in business analytics.
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